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Aleksei Ivanov’s Personal Video Blog

If you’re an owner-operator — or you report to one, or report to someone who does — here’s the harsh truth.

If you’re an owner-operator — or you report to one, or report to someone who does — here’s the harsh truth.

An employee can burn out. They’ll leave on their own, or they’ll be replaced.

A manager burns out. Processes get rattled, but the business survives.

But when an owner-operator burns out, the ship goes down. Quietly. Fast. With no chance. It’s like a captain who drops the helm and jumps overboard, leaving no map, no coordinates, no bearings, no critical knowledge. Because an owner-operator isn’t a job title. It’s the brain. The nerves. The risk. The money.
It’s responsibility at the highest level — and decisions that everything depends on. Not just salaries and loans. Everything. And the hardest part is this: they can’t afford to be exhausted and let go of the helm.

Stop romanticizing burnout and pretending the owner-operator must be “made of steel.” Protect the people who keep the business standing. The cost of their burnout isn’t a missed KPI or a blown quarterly report. The cost is the entire business.

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